Is Instapage Review the best landing page creator?
If you want to start creating effective landing pages to generate more leads and sell more products, Instapage is the service you've probably come across.
Providing you with a professional set of modern landing page templates and a powerful page creation tool, it certainly sounds like a capable product. But is it as good as it sounds? And can it help you create conversion-oriented landing pages without much effort? Also, at relatively high prices, is it worth the money?
These are the questions we'll help you answer in this Instapage review.
Covering the main features as well as a look at what it's like to use Instapage, this review will help you decide if it's the best landing page creator for your project.
Let's get started…
Review Of Instapage
Instapage is hosted in the cloud and includes everything you need to start creating and publishing landing pages
If you already have a website or online presence, Instapage lets you create conversion-focused landing pages to help you generate more leads, sell more products, or get any other action from your visitors.
There's no need for any coding experience or design skills, because Instapage's features really simplify the process of creating effective landing pages, no matter what you're trying to promote. Features such as heatmap, analytics, and split testing tools allow you to use user data to improve your landing page layouts and make them more efficient.
Before we get to the important section that covers exactly what Instapage can do, how these features work, and whether Instapage is easy to use or not, here's a quick overview of why you might choose this landing page creator:
Library of customizable templates: With over 80 high-quality templates, you'll never have to start from scratch or look for inspiration for your next landing page.
Intuitive Landing Page Editor: Whether you want to start with a blank canvas or edit one of the many templates, the Instapage drag-and-drop pages Creator interface is powerful yet easy to use.
Efficient Form Generator: To ensure that you can capture the right type of leads with your landing pages, Instapage makes it easy to create detailed custom forms to collect user information.
A useful selection of widgets as well as forms, you can easily add other elements to your landing pages, including videos, images, and buttons.
Tracking and reporting: With built-in analysis tools, heat maps, and A / b testing, you can quickly see what works and what doesn't, and then optimize your landing pages for the best results.
Integration Options:
Instapage can connect to many types of services, such as email marketing platforms, WordPress, and many others, through Zapier.
Hosted System: Instead of using the WordPress landing page plugin, everything is hosted by Instapage regardless of your site. Your account can be used to create landing pages for multiple projects and websites. However, you can quickly publish landing pages on your WordPress website with Instapage.
We'll get to the details of Instapage pricing later in this review, but if that sounds like a tool to you, a 14-day free trial is available.
Instapage Features
The Instapage description above should certainly be tempting for anyone looking for a powerful yet easy-to-use landing page creator.
But how well have these features been implemented? And are they as good as they look? Let's find out by exploring the key features of Instapage in more detail.
INSTALLATION TEMPLATES
The marketing content for Instapage claims that there are over 200 templates to choose from, but when browsing the library, there seemed to be more than 80 of them. some of the templates were also not full landing page parameters, such as thank you page templates, so don't let the main figure of more than 200 templates unduly influence your decision.
However, as you can see from the landing page library, the templates you access have been designed to a very high standard and cover a number of goals.
Thanks to the filters, you can quickly find the type of template you are looking for by launching a new landing page.
Since the templates cover product sales, subscription forms, event logs, and app downloads, you can get a good idea of who Instapage's target audience is.
However, since one of the key advantages of Instapage is its landing page editor, it certainly isn't limited to using templates in the default state, or even using a template.
DRAG AND DROP LANDING PAGE EDITOR
Whether you start with a blank canvas or one of the templates, the Instapage editor gives you the freedom to create a custom landing page. In fact, freedom is probably the key word when describing the Instapage Landing page editor.
Unlike the more advanced WordPress page builders, the Instapage Page Builder lets you place your elements anywhere on the page. Instead of having to adjust to a grid layout or a column - and row-based structure, you can move your page elements anywhere on the canvas, even on top of each other.
The lack of restrictions and complete creative freedom can be overwhelming. So to help combat this, Instapage displays useful markers and grids as you move items around the page, giving you an easy way to align your page's elements if you want.
A really nice feature of the page creator is that as you move an element around the distance between that element and other page content is displayed, giving perfectionists an easy way to position their page elements. In addition, when you move elements around the page in the drag-and-drop interface, they fit seamlessly into the basic grid layout.
While you can ignore this grid and other flags, it's nice to have some guidelines when it comes to organizing page elements.
While working on the page creator, you can view the landing page at any time from a new browser tab by clicking the preview button. However, the page creator has a WYSIWYG interface, so you don't have to view its layout often, as it should look exactly the same when published as in the Editor.
CONFIGURATION OPTIONS
The elements that make up your pages can be easily customized using the Instapage page creator interface. Selecting an item on the page shows some settings for it, as well as an edit button.
Clicking the edit button displays the item's properties in the sidebar, and from there you can make a number of changes beyond what is available in the floating toolbar.
If you have more demanding specifications for the landing page layout, you can add custom CSS to the page elements to further control their appearance. You can also add custom JavaScript to add additional features to your landing pages.
INSTABLOCKS
If you create multiple landing pages, whether for yourself or your customers, Instapage has a great time-saving feature that you can appreciate. This feature is called Instablocks and allows you to create a library of reusable assets or blocks that you can insert into any of your landing pages.
For example, you can create your own review block containing positive reviews from your customers, and then save it as an Instablock. Then, every time you create a landing page that should include reviews, you can quickly insert that Instablock into the page.
Other uses of Instablocks may include creating headers, footers, calls to action, and anything else you can create with Instapage that you want to use across multiple pages. In addition, Instapage comes with a diverse selection of Instablock templates to use as a starting point for your own assets.
If you're wondering if it's possible to update an Instablock in a library and then see those changes automatically applied to every instance of that block on published pages, the answer is yes, it can be done. However, you will have to upgrade to the more expensive Instapage enterprise license to gain access to the Global Blocks functionality.
LANDING PAGE WIDGETS
You can quickly insert a number of elements into your landing page layouts using Instapage widgets. To add it to your page, just click on one of the widget icons in the sidebar menu of the Instapage editor, and it will instantly drop to the canvas.
From there, you can move it around the page and start editing its appearance and content. You can also define an action associated with a widget, such as setting what happens when someone clicks a button.
While there are a few useful options, choosing widgets is probably the weakest aspect of Instapage, especially when compared to WordPress page builders like Divi Builder and Elementor. Some of the widgets you can add to your landing pages using Instapage include:
Owner
Sub-item
Form
Buttons
Images
Video
Table
Circle
Vertical and horizontal lines
Timer
HTML widgets
With a modern WordPress page builder plugin like Beaver Builder or Thrive, Content Builder, you can add ready-made sliders, reviews, price tables, and many other articles to your pages.
For example, with Instapage, you can create your own price tables or review panels by combining text, image, and title widgets, but this is not as convenient as being able to add a ready-made widget to your page. To save you time, the page templates have some ready-made price tables and other elements, but adding them to your pages isn't as easy as accessing ready-made widgets that you can drag and drop onto your pages.
Fortunately, the aforementioned Instablock feature gives you the ability to create an item, such as a price table or a call to action, and then save it for reuse on any page when needed.
MOBILE PAGE LAYOUTS
All landing pages created by Instapage are compatible with mobile devices by default. However, you can switch to mobile viewing of the page you are working on in the editor, and then make changes that only mobile users will see.
So if the idea of displaying slightly different versions of your landing pages depending on whether your visitors are using a smartphone or a desktop device sounds appealing, Instapage includes this functionality. However, you can't create two completely different versions of a page. Instead, you can only hide items that you don't want to show to mobile users.
The Instapage page builder is very impressive. Not only is it an easy-to-use interface, but it gives you a lot of freedom when it comes to positioning elements, and also provides useful help if you want to precisely align the page elements. The lack of ready-made elements or widgets is frustrating, but you can create most of the elements yourself and then save them for reuse.
LANDING PAGE PUBLISHING OPTIONS
Once you have created a landing page with Instapage, you have several options for publishing it, including:
Publish it in your own domain.
Publish it on a WordPress website using a free plugin.
Publish it on the Drupal website.
You can also test your landing pages in the demo domain provided by Instapage, but it is not recommended to run campaigns on any landing page published in this way. Instead, you should use a domain that you have registered elsewhere.
PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE
If you want to publish an Instapage landing page on your WordPress website, it's very simple. After activating the free plugin on your site, you will need to connect your WordPress website to your Instapage account by entering some easily accessible data.
Once your WordPress site and Instapage account are connected, you can simply choose which landing page you want to publish on your site from the available options. Any landing page that you have created and published in Instapage should be available in the drop-down menu on the WordPress dashboard.
When publishing an Instapage page on your WordPress website, you can choose whether it is displayed as a landing page, a 404 error page, or your site's home page.
Once you've selected a page, entered the URL for it, and hit the Publish button, you should be able to see that landing page on your WordPress site. The process of publishing landing pages on a Drupal website is very similar.
PUBLISHING A LANDING PAGE IN YOUR OWN DOMAIN
In addition to publishing landing pages on a website created with WordPress or Drupal, you can use the domain name that you have registered to make your pages available online.
Instapage displays instructions for many of the most popular registrars to help you quickly connect your domain to your Instapage account. The website also has a lot of documentation that explains the process in more detail.
There is no limit to the number of domains and subdomains you can connect to your Instapage account, which allows you to publish up to 30 landing pages in a business plan (more on the corporate plan) at any time across multiple domains or WordPress and Drupal websites.
You can also upload landing pages and share them with other Instapage users, who can upload them to their account for editing and publishing.
Your Instapage landing pages can be integrated with a wide range of third-party solutions, including analytics tools, email marketing services, and webinar providers. If you want to promote products with Instapage, you can connect your landing pages to the eCommerce store Shopify or PayPal to collect online payments.
You can also integrate Instapage with Zapier to connect your landing pages to even more apps and services. If you want to connect your landing pages to a specific service, it's worth checking the integration documentation to see if this is possible with Instapage.
MONITORING, TESTING, AND REPORTING
Once you've published a landing page, you can start tracking its performance. One option is to use the built-in heatmap tool to see what your visitors were doing while browsing your pages, such as where they clicked or how far they scrolled.
If your landing page isn't generating as many leads as you expected, the heatmap can reveal any potential issues, such as buttons that your visitors don't recognize, buttons or forms that are too far away on the page, outside of where most of your audience is scrolling.
In addition to the heat maps, you can also view your pages ' conversion rates and other analytics to help you monitor their performance. Integration with Google Analytics gives you even more information about the performance of your pages.
To help you get even more conversions from your visitors, Instapage also lets you run A / B tests on your landing pages. You can use the controls to create a copy of the landing page, and then make changes to the new version of the page, such as changing the call to action. Instapage will show different versions of your page to its visitors to see which one works best.
OTHER INSTAPAGE FEATURES
So far, we've seen what templates you have access to with Instapage, how easy it is to create custom landing pages and publish options for your pages, and a few other things you can do with this tool.
However, Instapage has many more features that have made it one of the most powerful and popular landing page creation and lead generation services available today.
Some examples of these features include:
The ability for multiple users to collaborate on a project and work together on the same landing pages with a record of the communication and changes that were made.
The ability to integrate with Google AdWords to view advertising data in the Instapage panel.
A large library of online documentation to help you get the most out of Instapage.
Support for creating Google AMP landing pages.
To view the full list of Instapage features, visit the plans page.
Prices on Instapage
I hope this review gave you a good idea of whether Instapage is right for you. However, if you are still unsure, you can try it for free for 14 days using the trial offer. You'll need to enter your billing details to access the trial, so you can automatically bill as soon as you're done, but if you're not satisfied, canceling is easy.
If you are satisfied with the trial version, there are two options for registering with Instapage.
One option is the Instapage Business plan, which costs $ 199 a month, or the equivalent of $ 149 a month if you choose to pay annually. Paying annually requires a down payment of $ 1,788, but represents a 25 percent savings over the monthly payment.
There is also a customized enterprise plan that suits your specific needs, with customized prices reflecting your settings. After talking to the sales team, your individual enterprise plan will be customized to meet your requirements.
You can see exactly what is included in the business plan and the additional services available to Enterprise customers on the Instapage pricing page.
Pros and cons of Instapage
Instapage is certainly a powerful tool for creating landing pages and generating leads, but is it right for you?
Before we jump to the conclusion of our review, here's a rundown of some of the best aspects of Instapage, as well as some of its potential downsides:
THE PROS OF INSTAPAGE:
A good assortment of professional-looking landing page templates.
The ability to deliver the files and sell the products through landing pages.
An advanced landing page creator that is easy to use.
There are enough options for publishing landing pages.
Lots of data reports and tools to help you optimize your pages.
Features that make Instapage good for collaboration with team members and customers.
Good mobile support will help you create mobile landing pages.
Lots of useful online documentation and a responsive chat support channel.
CONS of INSTAPAGE:
There aren't as many landing page templates as some other tools, including Leadpages.
Fewer page widgets compared to premium WordPress page builders like Divi.
The business plan is limited to 30,000 unique visitors per month, 30 published landing page impressions, five workspaces, and five team members. The assignments in the Enterprise plan can be configured.
Little limited opportunities for e-Commerce compared to other tools, such as Leadpages.
The high price makes it unsuitable for casual website owners.
These pros and cons should give you a few points to consider when deciding whether Instapage is the best landing page creator for you.
Final thoughts
As you can see, Instapage is a powerful tool for creating landing pages and publishing.
With launch templates and an advanced page creator, you should have no trouble creating the right type of landing pages for your project.
The WordPress integration has been well implemented, so if you want to publish landing pages on your WordPress website, it's very easy with Instapage and its free plugin. However, as described above, it's just as easy to publish landing pages to your own domains if you don't want to publish them to your WordPress website. To keep things simple, Instapage takes care of all the hosting for you.
The ability to deliver downloads and gather leads through your landing pages, as well as integrate your pages with many third-party services, makes Instapage suitable for many types of projects. However, slightly limited options for selling products directly through your landing pages may put some readers off.
For all its great features, the main concern will be whether you can justify spending $ 149 a month or more for a landing page creator. If you can, then Instapage is easy to recommend.
However, if you're already using WordPress or ready to get started, you can access the powerful Divi theme with its impressive page creation tool, huge and growing template library, and shared test features for just $ 89. Yes, you'll have to pay for web hosting to get your site online, but there are some impressive cheap web hosts out there.
Divi and other WordPress page creators may not have everything you have access to with Instapage. But, if you just want to post a few landing pages to increase your blog's followers or start promoting your side hustle, it may make more financial sense to start with a WordPress-based setup. Then, if your project takes off, consider switching to Instapage.
However, if you feel like you're ready for one of the best landing page creators, then Instapage should definitely be on your list. Although in this case, you can read our comparison of Instapage, Leadpages, and Unbounce to find out which tool will be best for you.
Used/using Instapage? Thoughts and opinions?
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